myChai Corner
Creating a premium chai experience at scale
Exathought partnered with one of India’s most iconic beverage brands to launch MyChaiCorner, a mobile-first initiative aimed at transforming unorganized tea vending points into branded, delightful customer experiences. The solution delivered a seamless digital journey - from discovery to loyalty - while integrating with the client’s existing systems and maintaining brand consistency.
At a glance
INDUSTRY
Food & Beverage / Retail Technology
LOCATION
CHALLENGE
Scaling a premium chai experience across unorganized tea vending points while maintaining brand consistency and operational efficiency
India
SUCCESS HIGHLIGHTS
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500+ installs within 3 days of launch
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100+ peak orders per hour
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Seamless integration with existing API ecosystem
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Agile delivery across 5 sprints
The Challenge
One of India’s iconic beverage brands, with over 180 branded stores and a strong online presence, aimed to expand into unorganized tea vending points. The goal was to deliver a consistent, clean, and delightful chai experience at neighborhood corners—without compromising on quality or brand identity.
Transforming everyday chai moments through digital innovation
To support this ambitious strategy, the brand needed a world-class mobile experience that could:
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Enable discovery of offers
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Allow pre-ordering and token management
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Integrate payments and loyalty programs
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Maintain seamless backend integration with their existing API ecosystem
Our approach
Exathought partnered with the client to design and deliver a scalable, intuitive mobile solution:
User Experience & Interface Design
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Conducted design workshops to align with brand identity
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Used card sorting, paper prototypes, and high-fidelity wireframes
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Delivered polished visual designs aligned with corporate branding
Architecture & Technology
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Mobile Framework: Flutter (Dart)
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Design System: Material 3
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Architecture: Model-View-View-Model (MVVM)
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Layered architecture with clear separation of concerns:
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View: Presentation layer
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ViewModel: Data transformation
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Service: Business logic
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Model: Data objects
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Network: REST API integration
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Provider: State management
Development & Testing
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Agile delivery via 5 sprints (2 weeks each)
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Scrum team of 5 across Exathought and client
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Tools used: JIRA, VSCode, Sonarqube, Github, Jenkins, Fastlane
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Testing: Multi-device testing, functional and non-functional validation
Business Outcomes
Automating and streamlining the chai ordering experience led to rapid adoption and measurable impact:
Exathought’s mobile-first approach enabled the client to scale quickly, engage customers effectively, and extend their brand into new markets - all while maintaining operational excellence.
By combining design excellence, agile engineering, and deep integration expertise, Exathought helped MyChaiCorner scale its brand into new markets - delivering a premium chai experience that’s both digital and delightful
Business impact
500+
installs within 3 days of launch
100+
orders/hour - peak usage during launch week
About MyChaiCorner
MyChaiCorner is one of India’s iconic beverage brands, dedicated to delivering an authentic chai experience through its network of over 180 branded stores and a growing digital presence. The brand is committed to expanding its reach by bringing quality, convenience, and delightful customer experiences to local tea vending outlets. With a strong focus on digital transformation, MyChaiCorner leverages technology to create seamless ordering, payment, and loyalty experiences that strengthen customer engagement and operational efficiency.
For more information, visit https://www.mychaicorner.com/.
