Driving Digital Excellence Across the Global Dealer Ecosystem
Exathought helps a leading global two-wheeler manufacturer digitally transform its dealer ecosystem, enabling real-time sales enablement, faster product launches, and scalable international operations.
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Paving the way to 5× faster launches and 90% cost reduction for a global automotive leader
At a glance
INDUSTRY
Automotive / Manufacturing
LOCATION
CHALLENGE
Fragmented dealer systems, manual processes, and high deployment costs across international markets
SUCCESS HIGHLIGHTS
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5× faster product launches
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90% reduction in deployment costs
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99.999% uptime for quotation systems
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10,000+ quotes generated in the first month
Global
The Challenge
A global two-wheeler manufacturer operated a complex dealer network across multiple regions. Legacy systems and siloed applications led to:
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Inconsistent customer experiences
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High operational costs
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Limited scalability and slow time-to-market
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The client needed a unified, scalable solution to modernize its dealer ecosystem, streamline commerce, and improve global deployment efficiency.
Our approach
Exathought conducted a multi-layered transformation tailored to the client’s operational landscape:
Dealer System Stabilization
Led a cross-functional team of 50+ engineers, testers, product owners, and DevOps experts to improve system reliability and reduce production incidents.
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Price Quotation Configurator
Developed a micro front-end + microservice app for instant quotations, embedded across mobile, web, and internal platforms.
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Enquiry Management System Optimization
Angular + Node-based web app with localization support and region-wise deployment for privacy compliance.
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GenAI-Powered Sales Enablement
Built a GenAI app for personalized sales pitches and natural language chatbot support.
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Common Services Platform
IStandardized pricing, authentication, and authorization services, enabling reuse across 20+ dealer-facing applications.
Business Outcomes
Accelerating Global Automotive Performance
Automating and modernizing the dealer ecosystem revealed significant operational gains. The modeled benefits included faster product launches, reduced deployment costs, and improved dealer efficiency.
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Exathought’s transformation strategy delivered:
These results are modeled projections based on identified system gaps and expected operational improvements. Future phases will focus on scaling the solution across all global dealerships.
Business impact
The modernized dealer ecosystem enabled faster product launches, reduced deployment costs, and improved global dealer efficiency. With stabilized systems, unified platforms, and intelligent tools, the client achieved higher uptime, quicker customer responses, and a more consistent sales experience across markets - supporting scalable, cost-effective growth for their international operations.
Ready to transform your automotive operations?
Partner with Exathought to unlock speed, scale, and intelligence across your digital ecosystem.
Explore how our expertise in Technology Consulting, Product & Experience Design, Software Development, DevSecOps, and AI-driven solutions can accelerate your transformation journey.
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https://www.exathought.com or reach out to us at connect@exathought.com