Enabling Digital Growth for India’s Construction Ecosystem
Exathought enables a leading steel and cement manufacturer to digitize lead generation and distributor commerce, driving engagement, efficiency, and rapid iteration across India’s construction ecosystem.
Paving the way to 1000+ leads in 2 months and seamless distributor commerce for India’s largest steel manufacturer
At a glance
INDUSTRY
Manufacturing / Construction Materials
LOCATION
CHALLENGE
Lack of digital visibility into purchase patterns and no unified platform for lead generation and distributor commerce
SUCCESS HIGHLIGHTS
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1000+ leads generated in 2 months
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5+ production releases for rapid iteration
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Seamless integration with Salesforce and MoEngage
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Agile delivery with 2-week sprints
India
The Challenge
A leading steel and cement manufacturer with a market capitalization of over USD 27 billion sought to modernize its technology strategy. Despite a strong distribution network, the client lacked:
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Visibility into primary and secondary sales
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A digital channel to generate demand from homeowners, architects, and contractors
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A unified platform for distributors to place and manage orders
The goal was to create a mobile-first experience that could drive lead generation and evolve into a full-fledged commerce platform.
Our approach
Exathought designed and delivered a scalable mobile and web solution tailored to the client’s B2B needs:
Mobile Application & Web Portal
Developed a high-performance platform for lead generation and distributor commerce.
User Experience & Architecture
Conceptualized and implemented the UX, architecture, testing, and feature rollout.
Agile Delivery Model
Executed development in 2-week sprints to prioritize features and respond to user behavior.
Enterprise Integration
Connected with Salesforce and other backend systems for seamless data flow.
Customer Engagement
Integrated MoEngage to drive personalized engagement and retention.
Business Outcomes
Accelerating Growth Through Intelligent Digital Execution.
The platform delivered rapid results and enabled strategic pivots with minimal disruption:
These results reflect the client’s ability to experiment, scale, and engage users effectively. Future phases will focus on expanding commerce capabilities and deeper analytics on purchase behavior.
Business impact
The platform accelerated demand generation and simplified distributor commerce, delivering 1,000+ leads in just two months. With seamless Salesforce and MoEngage integrations and rapid agile releases, the client gained real-time visibility into sales patterns and transitioned smoothly from lead management to full commerce - enabling faster decisions, better engagement, and scalable growth.
Ready to digitize your B2B ecosystem?
Partner with Exathought to build intelligent, scalable platforms that drive engagement, efficiency, and growth.
Explore our expertise in Product & Experience Design, Mobile & Web Applications, DevSecOps, and Customer Engagement Solutions.
https://www.exathought.com or reach out to us at connect@exathought.com