Streamlining pricing, maximizing profit
Exathought partnered with a global automotive manufacturer to modernize its commerce systems by building a unified pricing engine. The solution eliminated inconsistencies across channels, protected margins, and enabled granular price optimization at scale.
At a glance
INDUSTRY
Automotive Manufacturing
CHALLENGE
Inconsistent pricing across distribution channels due to fragmented systems and manual processes
LOCATION
SUCCESS HIGHLIGHTS
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Over 1000 city-specific price points modeled
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More than 20 pricing components per product configuration
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100ms average response time from pricing service
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Immediate margin protection from first transaction
Global
The Challenge
The client, a global leader in automotive manufacturing, faced significant pricing inconsistencies across its distribution network. Pricing data was fragmented across multiple systems - ERP, logistics, tax, and promotions - managed by different teams. This led to:
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Delays in price updates
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Margin erosion due to outdated or incorrect pricing
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Disconnected loyalty and promotional systems
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Inability to respond to market dynamics in real time
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To address this, the client needed a centralized, scalable pricing solution that could unify logic, automate updates, and deliver consistent pricing across all customer touchpoints.
Our approach
Exathought designed and delivered a robust pricing engine tailored to the client’s operational and business needs.
Architecture & Technology
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Pricing Engine Components:
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RESTful pricing service
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Rules engine for configurable logic
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Caching layer for fail-safe performance
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Admin UI for real-time updates
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Analytics dashboard for pricing insights
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Source Systems Integrated:
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ERP, raw materials, logistics, tax, promotions, loyalty
Customer Experience Touchpoints:
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D2C, B2B commerce, dealer portals, mobile/web apps, contact center
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Observability & Security ​
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Logging, metrics, audit logs
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Modular and scalable architecture
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Real-time computation for high-throughput environments
Delivery Model ​
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Agile execution across sprints
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Seamless integration with existing enterprise systems
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Configurable rules without code changes
Business Outcomes
Transforming Global Pricing Through Automation
Unifying and automating the pricing logic across the client’s global distribution network led to measurable improvements in operational efficiency, customer experience, and strategic agility.
1000+ city-specific price points
Enabled hyper-local pricing strategies tailored to regional market dynamics, improving competitiveness and customer relevance.
20+ pricing components/product
Delivered granular control over pricing configuration, allowing dynamic adjustments based on raw materials, logistics, tax, and promotions.
100ms average response time
Ensured real-time responsiveness across all sales channels, supporting high-volume transactions without latency or downtime.
Immediate margin protection
by extending the MyChaiCorner experience across local tea vending outlets with consistent quality and design
Seamless updates across endpoints
Achieved consistent pricing propagation across mobile apps, web commerce, contact centers, and dealer portals through enterprise-grade service architecture.
Integrated
analytics
Provided actionable insights into customer behavior, product profitability, and pricing performance—enabling data-driven decisions and long-term strategic planning.
Fail-safe caching and auditability
Maintained service availability during transient data access issues and ensured traceability of pricing changes for compliance and governance.
Business impact
By combining architecture excellence, agile engineering, and deep integration expertise, Exathought helped the client transform its pricing operations - delivering a scalable, secure, and intelligent pricing engine that drives profitability and competitive advantage.