Streamlining pricing, maximizing profit
Exathought partnered with a global automotive manufacturer to modernize its commerce systems by building a unified pricing engine. The solution eliminated inconsistencies across channels, protected margins, and enabled granular price optimization at scale.
At a glance
INDUSTRY
Automotive Manufacturing
CHALLENGE
Inconsistent pricing across distribution channels due to fragmented systems and manual processes
LOCATION
SUCCESS HIGHLIGHTS
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Over 1000 city-specific price points modeled
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More than 20 pricing components per product configuration
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100ms average response time from pricing service
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Immediate margin protection from first transaction
Global
The Challenge
The client, a global leader in automotive manufacturing, faced significant pricing inconsistencies across its distribution network. Pricing data was fragmented across multiple systems - ERP, logistics, tax, and promotions - managed by different teams. This led to:
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Delays in price updates
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Margin erosion due to outdated or incorrect pricing
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Disconnected loyalty and promotional systems
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Inability to respond to market dynamics in real time
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To address this, the client needed a centralized, scalable pricing solution that could unify logic, automate updates, and deliver consistent pricing across all customer touchpoints.
Our approach
Exathought designed and delivered a robust pricing engine tailored to the client’s operational and business needs.
Architecture & Technology
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Pricing Engine Components:
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RESTful pricing service
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Rules engine for configurable logic
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Caching layer for fail-safe performance
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Admin UI for real-time updates
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Analytics dashboard for pricing insights
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Source Systems Integrated:
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ERP, raw materials, logistics, tax, promotions, loyalty
Customer Experience Touchpoints:
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D2C, B2B commerce, dealer portals, mobile/web apps, contact center
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Observability & Security ​
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Logging, metrics, audit logs
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Modular and scalable architecture
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Real-time computation for high-throughput environments
Delivery Model ​
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Agile execution across sprints
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Seamless integration with existing enterprise systems
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Configurable rules without code changes
Business Outcomes
Transforming Global Pricing Through Automation
Unifying and automating the pricing logic across the client’s global distribution network led to measurable improvements in operational efficiency, customer experience, and strategic agility.
Business impact
By combining architecture excellence, agile engineering, and deep integration expertise, Exathought helped the client transform its pricing operations - delivering a scalable, secure, and intelligent pricing engine that drives profitability and competitive advantage.